Thursday, 30 August 2012

Find My London Wedding Cake - The Sugared Saffron Cake Company


I love it.

And I especially love it when it's of the chocolatey kind. There are a fair few people who can vouch for this chocolate/cake/anything-sweet obsession too. Namely my husband, who doesn't get a look in when my Dad makes a big Victoria Sponge for the family or when a cheesecake is left unattended in the fridge. The London Wedding Club members who joined me last week at Drink, Shop & Do for a cake meeting know it too. The other bloggers I saw at Choccywoccydoodah today at the Secret Tea Party, can testify to the ridiculous amount of cake I can consume in one sitting…I hope they didn't regret giving me that invite.

So you can imagine my excitement when Asma Hassan (the real person behind The Sugared Saffron Cake Company) agreed to be featured here on A Little London Wedding. I'd already seen Asma's creations via various links on Facebook, Twitter and other blogs but wanted to know a little more about the lady behind all the buzz. 

To start, I don't quite know how she does it. The Sugared Saffron Cake Company has only been going for a couple of years now and Asma herself is still in her early 20's. (I know!)In that very short space of making and baking time, she’s managed to rack up a number of impressive accolades. Not only have her cakes been featured by the very talented Amy Atlas but they've also graced the pages of Rock'n'Roll Bride, not once...but twice! And as if that wasn't enough, she's also had cakes featured in Wedding Ideas Magazine and Cake Central Magazine. She gets up at 5am to start her stunning creations and often works into the early hours perfecting the fine details and finishes. I truly envy her energy and drive!

Although she's had an interest in cakes since she was a young girl, it wasn’t until she made a friend's wedding cake a couple of years ago that her venture finally took off. She says, "I now look back at that cake and laugh but I'm still impressed that it was my first real wedding cake." I'm a little in awe of her skills and how quickly she has grown her business in a short space of time. 

P.s. - and make sure you keep watching this space as Asma and I have something special to share with you in the next few weeks!

...turning creative ideas into wedding cakes through the medium of sugar. I bake using real vanilla, fresh fruit, couverture chocolate, the best ingredients I can find. I love sugar work, especially hand making flowers. I draw up sketches, and spend a lot of time with my work to achieve the best in terms of over all look, presentation and quality, because it's what I love. style is definitely modern. When imagining what I'd want to make, I think of simple floral designs, nothing too twee. I think geometric shapes look fantastic on cakes. Patterns based on fabric are another winner, like chevron or ruffles. Things I like in real life, I also like in cake form.
Image Credit: Claire Graham Photography (Cake) 
Image Credit: The Sugared Saffron Cake Company
Image Credit: Carton Hewson (Cake) The Sugared Saffron Cake Company (Cookies)
Image Credit: Nimama Photography (Cake) Caro Hutchings (Cake Pops)
Image Credit: Martin Hobby Photography

Image Credit: The Sugared Saffron Cake Company

...about coming together. Your new love, distant relatives and the people who mean something to you in life.

it's the from the first styled shoot I organised. Well the only one I've organised so far! It's everything I'd imagined and more. The main cake was just right, and all the other desserts just 'fit'. Plus, everyone on the shoot was so great to work with. Out of shot to the left is me and Andri holding up the poms poms hanging from brooms whilst balancing on a chair - that makes me smile.
…get excited like it's my first cake again. My heart skips a beat when I draw a sketch someone (and I) loves.
…use anything fake when I'm baking, like so called 'flavoured oils' or margarine. But I don't take myself too seriously either *pulls a face*. Makan's cafe down Portobello Road for Malaysian food.

And it's really not a secret, but for anyone with kids I'd also recommend Coram's Fields in Holborn. Its a little park and play area with a few animals as well.

Or my house 'coz it's live!

Twitter: @sugaredsaffron
Other places you can see my work: here and here and here.

The Vintage Floral Design Company -
Gwenda Wilkes always delivers on stunning floral arrangements. I know next to nothing about real flowers but whatever you're supposed to do as a florist, she does it right.

Caro Hutchings Photography -
She did an amazing job with a styled shoot for me and I love checking up on her blog and the beautiful weddings she captures. 

And fear not...that's not the last you'll see of The Sugared Saffron Cake Company either. Keep your eyes peeled over the next few weeks for something rather exciting involving cake...of course.

If you're interested to know more about The Sugared Saffron Cake Company or just cake in general before then - head on over to the website now or give Asma a quick shout on twitter; she's got a lot to say! :)  

Much love,
Samantha x 


  1. Wow, sick cakes man...

    Thanks for the feature Sam, and I'm gonna be all up in your blogs grill from now on :D

  2. All the cake pictures are awesome. The are looking fabulous. Thanks a lot for such a nice and informative information.

    For more information about wedding cakes in London you can also visit


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